The People Behind
the Pixels
From strategists to designers, engineers to nonprofit specialists, we bring our skills (and a lot of coffee-fuelled enthusiasm) to every project we take on.
But beyond the code, we're real people who care deeply about making a difference. We geek out over great design, love a good challenge, and thrive on collaboration - especially when it means helping organisations create lasting impact. Meet the team behind the work below.
Amanda McLeod Senior Project Manager
Cael O'Sullivan Product Designer (Technical)
Gwilym Evans Business Development Manager
Karl Swatman Frontend Software Engineer
Kelly Appleby Account Director
Melissa Richards Marketing Manager
Peter Smith-Keary Senior Frontend Software Engineer
Rob Tagg Senior Backend Software Engineer
Toby Lees Support Engineer
Tom Bannister Visual Team Lead
Wayne Fagan Senior Backend Software Engineer
Alex McGibbon
Alex is Product and Innovation Lead at Giant Digital, where he brings together creativity, empathy and insight to shape digital experiences that truly work. With years of experience designing for the charity sector, he's a passionate advocate for user-led design, ensuring that every website, donation platform or bespoke application strikes the right balance between organisational goals and audience needs. From research to UX and UI development, Alex is focused on creating solutions that not only look great, but deliver real results.
Gaby Frylinck
Gaby is passionate about creating digital experiences that feel effortless and human. With a degree in Graphic Communication and a Master’s in UX Design, she brings a deep understanding of how people interact with both physical and digital spaces. Gaby has designed for global brands like Wella alongside life-changing charities including Maggie’s, Help for Heroes and Women’s Aid. She specialises in turning complex services and lived experience into intuitive, user-friendly digital journeys that empower and inspire.
Jake Quirke
Frontend Software Engineer
Jake is a Frontend Software Engineer and Accessibility Practice Lead at Giant Digital, where he combines technical expertise with a genuine passion for inclusive design. With a unique background spanning education, marketing, and web development, Jake brings a fresh perspective to every project, building websites that not only look great, but work brilliantly for everyone. He is a firm believer that accessibility is about more than compliance - it is about creating digital experiences that welcome, support and empower every user.
Jon Atkinson
Jon is Technical Director and a founding partner at Giant Digital, where he leads our brilliant development team. With over 20 years of experience as a Python developer, he combines deep technical know-how with a strategic mindset to deliver smart, scalable solutions that genuinely make a difference. Passionate about building platforms that are as impactful as they are intuitive, Jon knows that great tech starts with the people who use it - and he’s all about creating tools that work beautifully for them.
Lalita D'Cruze
Lalita is our Operations Director and the engine behind the smooth running of everything we do at Giant Digital. A PRINCE2 Agile specialist, she ensures every project is delivered with care, clarity and efficiency - on time, on budget, and with the highest level of service. Lalita is also a passionate advocate for learning, development, and EDI within the team, always championing an environment where people feel supported to grow and thrive.
Peter Hoole
Pete is our Finance Director and has nearly 30 years’ experience working with owner-managed businesses in a variety of senior roles. He’s passionate about making numbers meaningful, sharing financial insights in a way that helps the whole team feel connected and informed. What drives Pete just as much as the spreadsheets is building a positive, open culture where people feel supported to do their best work.
Tom Merryfield
Tom is SEO Consultant at Giant Digital, helping charities and ethical organisations grow their reach through smart, strategic search optimisation. With over two decades of experience in SEO, digital strategy, marketing and content performance, he knows how to turn search data into meaningful results, bringing more of the right people to the right places. From technical audits and content planning to ongoing performance tracking, Tom’s approach is thoughtful, evidence-led and always aligned with each organisation’s goals.
Vimal Patel
Vimal is Commercial Director and a founding partner at Giant Digital. With over 20 years of digital experience - and deep insight from his role as a charity Trustee - he brings a unique perspective on the challenges and opportunities within the sector. Vimal is passionate about using digital in meaningful ways, helping charities find smart, effective solutions that drive lasting positive change.
Will Hoey
Will is an award-winning Senior Backend Engineer and CMS Practice Lead at Giant Digital, recognised for his proactive problem solving, thoughtful collaboration with clients, and commitment to delivering outcomes that matter. With six years at Giant, he leads our approach to Django CMS - staying on top of new releases, innovations, and opportunities to ensure our clients benefit from the very best the platform has to offer. Will is passionate about using technology to help charities achieve their missions and is always exploring new ways to go beyond expectations through scalable, future-ready digital solutions.
Not forgetting our sup-paw-t team...
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