Charity SEO that turns searches into support
With 15 years' experience as a charity SEO agency, we help nonprofits and third sector organisations rank higher on Google and turn that visibility into real support for your cause.
What we deliver
Search doesn’t stand still. We keep charities and nonprofits visible with search engine optimisation (SEO) - from strategy through to hands-on implementation - that turns Google rankings into real support for your cause.
Technical foundations
The technical health of your site shapes how well search engines can find, read, and trust it. We run a full SEO audit to pinpoint what’s holding back your rankings - from site speed to structured data – and give you a clear, prioritised plan to fix it.
Content and authority
Search engines reward content that's genuinely useful and trusted. We start with the keyword research that shows us what your audience is actually searching for, build content briefs that turn that research into pages that rank, and earn the backlinks and mentions that build lasting authority.
Measurement and reporting
We track how you're really performing on Google - rankings, traffic, and conversions - so you always know what's working. And where AI-driven search plays a role, we'll flag your visibility in AI Overviews too, with our GEO service picking up from there.
SEO audits
A clear, evidence-based picture of where you stand today and a practical, prioritised plan for what to focus on first.
The right time for an audit:
- You want a clear starting point before investing further in SEO
- Performance has plateaued, and it’s not obvious why
- You’re planning a redesign and want to protect what’s already working
- A recent build hasn’t delivered the visibility it should
What you get:
A full technical review - site speed, indexing, structured data, and crawlability. A look at your content and structure, checking it's genuinely built to rank on Google. And an honest view of your authority - backlinks, mentions, citations, and how you compare to the competition. Whether you’re switching platforms, redesigning, or just want a health check, we’ll make sure your rankings are protected throughout. You'll leave with clear findings and a prioritised plan you can act on immediately.
We continue to be deeply impressed and invigorated by the SEO journey Giant are taking us on. The extensive and thorough audit mapped out a coherent, achievable and exciting pathway for not only increasing our SEO performance but fundamentally improving the quality of our content.
Gemma Orpwood, Senior Digital Manager at Mental Health UK
The standards behind our work
As a charity SEO agency, we hold ourselves to independently verified standards - in the rigour of our approach to search visibility, and in how we operate as a business. That accountability extends to reducing the impact we have on the planet.
It's been a pleasure to work with Giant. We’ve made really positive progress in all aspects of our SEO, including technical, on-page, off-page, and beyond. The growth of our organic traffic can be attributed to this relationship, and it’s exciting to see what the future holds.
Aaron Lax, Website Manager at League Against Cruel Sports
Let's talk about your visibility
Tell us about who you're trying to reach, and we'll show you exactly how we can help.
Frequently asked questions
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(Search engine optimisation) SEO helps you rank in traditional search engines like Google. Generative engine optimisation (GEO) does the equivalent job for AI tools like ChatGPT and Gemini, helping you get cited and recommended rather than just ranked.
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Both. Our SEO audit gives you a clear, standalone picture of where you stand today, while our ongoing SEO services build and defend your visibility over time. Many clients start with an audit and move into ongoing support once they've seen the findings.
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We specialise in SEO for charities, nonprofits, and third sector organisations, and it's reflected in our client base and B Corp certification. While charities make up the majority of the work we do, we also partner with other purpose driven organisations who share our values.
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It varies depending on your starting point and how competitive your space is, but meaningful movement typically takes a few months rather than weeks. We'll always give you a realistic view of timescales once we understand where you're starting from.